Talk to your data and get answers you can check

Futurelab builds AI for data analysis: plain-language questions over warehouse, ERP, CRM and spreadsheet data, answered with a chart, a written answer and the query that produced it. A semantic layer holds your metric definitions, access rules are respected, and reporting, anomaly alerts and feedback analytics run on the same foundations.

AI data analytics

We build AI for data analysis that lets leaders and teams ask questions of their business data in plain language, and get a chart, an answer and the query behind it, using your definitions and your access rules.

Futurelab Studios: OpenAI Select Partner · Claude Partner Network

Trusted by teams at PepsiCo · ITC · SBI · Syngenta

Trusted by teams at

  • PepsiCo
  • ITC
  • SBI
  • Syngenta

Questions people ask, answered in seconds.

Instead of waiting days for a report, people ask the question they actually have. Pick one to see a sample answer, the chart and how it was worked out.

Sales head: Why did North region sales drop last month?

Illustrative answer: Down 12% against plan. Two distributors in Lucknow and Kanpur account for most of the gap, after a stock-out on the 500 ml pack in the second week.

Finance: Which cost lines are over budget this quarter?

Illustrative answer: Freight is 18% over budget, driven by diesel prices and more part-load trips. Marketing and travel are within 3% of plan.

Operations: Which warehouses are slowest to dispatch?

Illustrative answer: Nagpur and Guwahati take over two days on average from order to dispatch, against a network average of 1.1 days.

Marketing: Did the Diwali campaign lift repeat purchases?

Illustrative answer: Repeat purchase rose from 22% to 29% among customers who received the campaign, against 23% in a comparable group who did not.

Insight products we already run.

Futurelab builds AI products that turn raw signals into answers. Client analytics builds start from what we learned shipping these; status is shown as it stands today.

InsightEasy: AI Social Listening and Audience Intelligence

Turns social conversation into analysis: sentiment, themes, creators and how influence moves.

ResearchEasy: AI Assistant for Primary & Secondary Research

Gathers, analyses and summarises market and competitor research with sources kept, now in beta.

SurveyEasy: AI Survey and Feedback Tool for Actionable Insights

AI-generated insight from survey responses, without digging through raw data.

Answers in minutes, not report requests in days.

AI data analytics is worth building when leaders wait on analysts for routine questions, and the same reports are rebuilt every week.

Faster decisions

Managers get answers to everyday questions in minutes, without raising a ticket or waiting for the next review deck.

Analysts on deeper work

Routine pulls and weekly reports move to AI, so your data team spends its time on the analysis that changes decisions.

One set of numbers

Everyone works from the same definitions of revenue, margin and active customer, so meetings stop debating whose number is right.

Every answer shows its working An AI that answers questions about your numbers must show the query it ran, the definitions it used and the data it looked at. If it cannot, nobody should act on it.

Four ways teams use AI for data analysis.

Each one sits on the data you already have, such as your warehouse, ERP, CRM, spreadsheets or BI tool, and respects who is allowed to see what.

Talk to your data

Plain-language questions over your business data, with charts and answers.

  • Questions in English or Hindi
  • The query shown with every answer
  • Your metric definitions built in
  • Row-level access respected

Automated reporting

Weekly and monthly reports written for you, with the story behind the numbers.

  • MIS and review packs drafted automatically
  • Commentary on what changed and why
  • Delivered by email, Teams or WhatsApp
  • Analysts review before it goes out

Anomaly alerts

Be told when something unusual happens, before the month closes.

  • Sales, cost and stock monitored daily
  • Unusual movements flagged with likely causes
  • Alerts to the owner who can act
  • Thresholds tuned to cut noise

Text and feedback analytics

Make sense of reviews, surveys, tickets and call notes at scale.

  • Themes and sentiment across sources
  • Trends over time and by segment
  • Quotes that show what people mean
  • Linked to the numbers they affect

From scattered data to answers people trust.

Four steps, each with a clear output, so you can test answers against numbers you already know before anyone relies on them.

  1. Collect the questions

    List the questions leaders and teams ask most, find where the data lives and agree the definitions that matter.

    You get: A question set and metric definitions

  2. Connect and model

    Connect the sources, build a semantic layer of your metrics and set access rules by role.

    You get: A working assistant on your data

  3. Check the answers

    Test it against questions with known answers and your existing reports, and fix definitions and joins until it matches.

    You get: An accuracy check against your reports

  4. Roll out and widen

    Launch to a first group of leaders, track the questions asked and add new data and definitions as demand grows.

    You get: A live assistant with owners

  • 50+ AI deployments delivered
  • 75+ organisations, from FMCG to finance
  • 20,000+ professionals trained by Futurelab

What this looks like in practice.

International Money Matters Pvt Ltd

Embedded deployment with the full advisory team—custom AI tools that shortened planning cycles and improved coordination.

Piramal Foundation

Technology leadership and product delivery—from AI Sachiv at state scale to meeting intelligence and learning platforms adopted as a digital public good.

Frequently asked questions

What is AI data analytics?

AI data analytics lets people ask questions of business data in plain language and get answers, charts and explanations, instead of waiting for an analyst to build a report. It also automates routine reporting and flags unusual changes.

How does talk to your data work?

You ask a question, the AI translates it into a query over your data using agreed metric definitions, runs it with your access rights, and returns a chart and a written answer together with the query, so anyone can check the working.

How do we know the answers are right?

Every answer shows the query and definitions it used. Before launch we test against questions with known answers and your existing reports, and we keep reviewing the questions people ask after launch.

Which data sources can it connect to?

Data warehouses such as BigQuery, Snowflake and Redshift, databases, ERP and CRM systems, spreadsheets and BI tools such as Power BI and Tableau.

Will people see data they should not?

No. Access rules from your systems are applied to every question, down to rows where needed, so a regional manager sees their region and finance sees finance.

Does this replace our BI dashboards or analysts?

No. Dashboards still track the metrics you watch every day, and analysts still do the deep work. AI handles the ad-hoc questions and routine reports that fill the gaps between them.

Scope AI analytics on your data.

Tell us where your data lives and the questions your leaders keep asking. We will come back with a practical view of what to connect first.