Futurelab runs role-based AI capability programmes for consumer goods companies: AI Essentials for leaders and mixed cohorts, Functional Deep Dives for sales, marketing, finance, HR and operations, and Practical Application for lasting adoption. Clients include Coca-Cola, PepsiCo and ITC.
AI enablement for CPG teams
Role-based capability building for consumer goods leaders, managers and frontline teams, built on their own workflows so practice turns into habit.
Futurelab Studios: OpenAI Select Partner · Claude Partner Network
Trusted by teams at Coca-Cola · PepsiCo · ITC · Xiaomi · Patanjali
Guided practice on the workflows each team runs every week. Pick a function to see what its people work on.
Beat planning, scheme explanations, distributor review notes and account plans, drafted and checked with AI.
Consumer research summaries, campaign briefs, creative variations and competitor scans, done in hours instead of days.
Variance commentary, report drafting and spreadsheet analysis, with the checks finance teams need before anything goes out.
Job descriptions, policy answers, learning content and survey analysis, with personal data kept out of public tools.
SOP drafting, meeting notes to actions and data pulls for planning reviews, using the tools the team already has.
Each programme has its own page with the formats, tasks and outcomes for that team.
Senior-team alignment on priority opportunities, risks and decisions.
Field sales workshops, manager coaching, account planning and pitch clinics.
Research, briefs, content and campaign analysis with AI.
Analysis, reporting and commentary, with the controls finance needs.
Commercial and functional teams needed to understand AI and apply it to recurring work, not only experiment with tools.
Role-based AI essentials, live exercises and practical workflows for research, analysis and decision support.
Participants described the programme as practical, and said complex ideas were turned into workflows they could use.
Enablement is worth the time when people use AI on Monday morning, not only in the session.
Everyone from leaders to frontline teams understands what AI can and cannot do, and how to use it responsibly.
Participants work on their own tasks, so they leave with drafts, analyses and workflows they can reuse.
Use cases are identified and supported after the session, so practice becomes repeatable team habit.
Tools do not change how teams work Practice does. Every programme is built on the work people already do, so they leave with workflows, not just ideas.
Role-based capability building and workflow programmes, designed for practical adoption.
The landscape, live tools and cross-functional use cases.
Guided practice on each function’s own workflows.
Use cases identified, built into real outputs and supported.
Three steps, each with a clear output.
We speak with the team and its managers to see which tasks take the most time and where AI fits.
You get: A programme built on your work
Hands-on sessions where people use AI on their own tasks, with facilitators in the room.
You get: Workflows people have used
Follow-up support turns the best workflows into team habits, and flags where a custom tool would help.
You get: A skills and adoption plan
Team Futurelab conducted our first AI Essentials workshop for the ITC North Sales team, and it was a highly impactful start to our AI journey. The team simplified AI concepts effectively, making them practical and relevant for our managers.
Mrinal Pallial, Senior HR Manager
Futurelab has been a valuable partner in enabling our teams at PepsiCo to better understand and adopt AI in their work. We appreciate their continued partnership in supporting our teams on this journey
Akshita Summan, Lead, Talent Strategy
A practical programme that made AI tools and workflows easier to apply.
Vikram Varde, Senior Director
The conversations were clear-eyed, practical, and inspiring. Exactly what India's agri and food industry needs right now.
Sanjeev Asthana, CEO
Futurelab’s AI workshop sparked fresh thinking across our team and made emerging tech feel approachable and exciting. It set the foundation for Intelligent integration of AI into our work
Anju Joseph, Managing Partner
The workshop exposed us to the possibilities of AI in professional work setups and in the retail industry. It opened our eyes to practical applications we hadn't considered.
Aditya Goel, Co-Founder
13+ years in marketing and growth leadership at Google, Paytm, Airtel and Amul.
13+ years across business strategy and technology transformation at Amul, Wipro, PepsiCo and Mondelez.
A shared baseline for everyone, then practice on each function’s own work. We run AI Essentials for leaders and mixed cohorts, Functional Deep Dives for sales, marketing, finance, HR and operations, and Practical Application to turn use cases into repeatable habits.
A two-day workflow accelerator for commercial and functional teams: role-based AI essentials, live exercises and practical workflows for research, analysis and decision support. Participants described it as practical and said complex ideas became workflows they could act on.
Specific. We speak with the team and its managers first, and sessions are built on the tasks they already do.
Futurelab’s team, led by founders with 26+ years of combined experience across CPG, technology transformation and consulting, including Amul, PepsiCo and Mondelez.
Follow-up support turns the best workflows into team habits, and we flag where a custom tool would help. Many programmes become the first stage of a longer deployment.
Yes. We ran the first AI Essentials workshop for the ITC North sales team, and run field sales workshops, manager coaching, account planning labs and pitch clinics.
Tell us which team and what fills their week. We will suggest the format and the first sessions.