SalesEasy is Futurelab’s white-labelled sales copilot for CPG and FMCG field teams: guided selling, shelf photo scoring, competitor capture and voice input in eight Indian languages. A sales intelligence dashboard gives managers outlet, distributor and regional KPIs with gaps surfaced early.
Sales copilots for CPG and FMCG
SalesEasy puts company knowledge, shelf checks and market capture in every rep’s pocket, in their own language. Managers get one live view of outlets, distributors and regions, with the gaps surfaced before the review.
Futurelab Studios: OpenAI Select Partner · Claude Partner Network
Trusted by teams at Coca-Cola · PepsiCo · ITC · Xiaomi · Patanjali
The same numbers at every level, configured around your KPIs, data sources and review rhythm. Pick a level to see what a manager sees.
Visits, orders, shelf scores and competitor sightings for each outlet, straight from the rep’s copilot.
Coverage, availability and execution by distributor, with the ones slipping against plan surfaced first.
Regional KPIs side by side, with comparisons and follow-ups ready, so the review starts from the exceptions.
SalesEasy is the multimodal sales copilot we built for field teams who visit dozens of stores a day. It is white-labelled, so your reps see your brand.
SalesEasy leads; the others add company knowledge and learning. Status is shown as it stands today.
The field copilot: guided selling, shelf photo scoring, competitor sightings, store dashboards and voice input in eight Indian languages.
Answers from your scheme notes, product sheets and policies, with guardrails, for reps and managers alike.
Short learning modules and assessments that reps complete between visits.
AI only earns its place in a CPG business if IT, legal and the sales head can all sign off on it. This is how we build so they can.
We deploy inside your cloud tenancy or on infrastructure you control, and use enterprise AI tools with no-training guarantees.
Data, access and hosting constraints are agreed in writing before anything is built.
Agents work within set permissions and limits, and people approve the decisions that matter.
Copilots read from and write back to the systems your teams already use, so there is no second version of the truth.
A sales copilot is worth deploying when reps use it on every visit and managers trust what it tells them.
Schemes, product facts and pitch help are available at the point of work, in the rep’s own language.
Market and customer signals from the field are captured and summarised, instead of staying in WhatsApp groups.
Recurring issues and next steps are surfaced for each manager, so coaching and follow-ups start from facts.
Configured, not rebuilt SalesEasy is set up around your brand, your knowledge, your workflows and your systems. Your reps open your app, not ours.
Four jobs, each configured around your brand, knowledge, workflows and integrations.
Company knowledge at the point of work.
Every shelf checked the same way, on every visit.
Market and customer signals, captured and summarised.
Recurring issues and next steps surfaced for each manager.
The copilot proves itself where reps work before it rolls out further.
We spend time with reps and managers to see how a day really runs and agree which KPIs matter.
You get: Agreed KPIs and a baseline
SalesEasy is set up with your brand, schemes, products and systems, in the languages your teams speak.
You get: A copilot your reps recognise
Reps use it on real beats while we watch usage, fix friction and compare against the baseline.
You get: Pilot results by rep and outlet
Region by region, with training for reps and managers and support as usage grows.
You get: A live copilot with owners
Team Futurelab conducted our first AI Essentials workshop for the ITC North Sales team, and it was a highly impactful start to our AI journey. The team simplified AI concepts effectively, making them practical and relevant for our managers.
Mrinal Pallial, Senior HR Manager
Futurelab has been a valuable partner in enabling our teams at PepsiCo to better understand and adopt AI in their work. We appreciate their continued partnership in supporting our teams on this journey
Akshita Summan, Lead, Talent Strategy
A practical programme that made AI tools and workflows easier to apply.
Vikram Varde, Senior Director
An assistant on the field rep’s phone that answers scheme and product questions, scores shelves from a photo, captures competitor activity and market feedback, and drafts orders. Managers see the same data as outlet, distributor and regional views.
SalesEasy is Futurelab’s multimodal sales copilot for field training, merchandising support and market intelligence. It is white-labelled and configured around your brand, knowledge, workflows and integrations, with voice input in eight Indian languages.
A sales intelligence dashboard brings outlet, distributor and regional KPIs into one live view, surfaces availability and execution gaps early, and prepares comparisons and follow-ups so reviews start from the exceptions.
Yes. It is built for reps visiting small stores: quick to use, voice-first in local languages, and usable on mobile when the network drops.
No. It works alongside Salesforce, HubSpot, Zoho or your DMS, and your system of record stays the source of truth.
Agree KPIs and a baseline, configure SalesEasy for your brand and systems, pilot it in one territory, then roll out region by region with training for reps and managers.
Tell us about your field team, your markets and the systems you run. We will show you SalesEasy set up for a territory like yours.