Futurelab builds AI for sales teams: lead generation and scoring, pre-meeting briefs, calls and visits logged automatically from voice notes, drafted follow-ups and an AI layer that keeps the CRM current. Our own SalesEasy field assistant works in eight Indian languages.
AI for sales · AI CRM and sales assistants
We build AI CRM tools and sales assistants that find and score leads, brief reps before every meeting, log calls and visits automatically and keep the pipeline current, for inside sales and for field teams visiting dozens of stores a day.
Futurelab Studios: OpenAI Select Partner · Claude Partner Network
Trusted by teams at Coca-Cola · PepsiCo · ITC · Xiaomi · Patanjali
Most CRMs are only as good as what reps remember to type. An AI sales assistant does the typing. Step through a deal and watch the record build.
New enquiries and target accounts are enriched with company data and scored against your best customers, so reps call the right ones first.
The assistant reads past orders, open issues, emails and the news, and writes a one-page brief with talking points.
A voice note or call recording becomes a structured summary in the CRM: needs, objections, competitors mentioned and next steps.
Emails, WhatsApp messages and proposals are drafted from the conversation for the rep to check and send.
Stale deals, missing next steps and slipping close dates are flagged, so the forecast reflects what is actually happening.
SalesEasy is the AI sales assistant we built for field teams who visit dozens of stores a day. It lives on the rep’s phone and works in the language they speak.
These are AI sales products Futurelab built and runs. Client builds start from them or extend them; status is shown as it stands today.
An AI sales assistant for field reps: real-time CRM access, route suggestions and call summaries logged automatically.
An AI CRM for client teams: tracks every interaction, flags risks and suggests the next step for each account.
Client-ready proposals with sections, sources and impact numbers, exported to Word, PDF or PowerPoint.
AI for sales is worth building when it gives reps time back and gives managers a pipeline they can believe, without asking anyone to learn a new system.
Research, call notes, CRM updates and follow-up drafts move to the assistant, so reps spend their day with customers.
Leads are scored and routed within minutes of arriving, so the best ones get a call while they are still interested.
Records are complete and current because they fill themselves, so forecasts, coaching and planning work from real data.
Reps sell. The assistant types. Every minute a rep spends updating the CRM is a minute not spent with a customer. We build AI that captures the work as it happens, and leaves the selling to people.
Each one works inside the CRM and channels your team already uses, such as Salesforce, HubSpot, Zoho or your DMS, rather than adding another app to learn.
Find, enrich and prioritise the accounts most likely to buy.
A copilot for reps on desktop, phone or WhatsApp.
Make your existing CRM complete, current and useful.
For FMCG and distribution teams visiting stores every day.
Four steps, each with a clear output, so your best reps shape the tool before the whole team gets it.
Spend time with reps and managers, map where the day goes and pick the motion with the clearest payoff.
You get: A scoped use case and time-saved target
Connect your CRM, DMS and channels, and build the assistant around your products, schemes and process.
You get: A working assistant for a pilot group
Run it with a pilot team, measure time saved and data quality, and fix what does not fit the field.
You get: Pilot results you can take to leadership
Extend by region with training, monitoring and support, and add the next motion on the same foundations.
You get: A live assistant with owners and reporting
An AI CRM uses AI to keep customer records complete and useful: logging calls and visits automatically, scoring leads, flagging deals at risk and answering questions about the pipeline in plain language. We usually add this as a layer on your existing CRM rather than replacing it.
It prepares briefs before meetings, answers product and pricing questions on the spot, turns voice notes and calls into CRM updates, and drafts follow-ups and proposals for the rep to check. Reps keep the relationship; the assistant does the admin.
Yes. We build on the CRM and distributor management systems you already use, so reps do not have to learn another tool and data stays in your system of record.
Yes. AI can enrich new enquiries, score them against your best customers, route them to the right rep within minutes and draft a first message. It works best when it learns from your own won and lost deals.
Yes. Our own product SalesEasy is an AI assistant for field reps visiting dozens of stores a day, with voice input in eight Indian languages, shelf photo scoring and store-level dashboards for managers.
Training teaches reps to use general AI tools well in their day. This service builds AI tools into your sales process and systems. Many clients start with training and then build.
Tell us how your team sells, which CRM you use and where reps lose time. We will come back with a practical view of what to build first.